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Pride in our high street

Logo for Pride in our High Street

Telford & Wrekin Council continues to invest in the Pride in Our High Street programme as part of its ongoing commitment to work with local people and tackle the problems facing high streets.

The Pride in Our High Street programme has relaunched for 2025/26 and will consist of six separate grants with a total funding value of £1.2 million.

This grant programme is helping established high street businesses to grow and new businesses to open or to test the market. Further details of grants and funding can be found under ‘Grants and Funding’.

We are incredibility proud of our high street retailers and businesses who have shown such resilience during the challenges of the last three years and in 2021 we launched our High Street Hero Awards.

Through the awards, up to 30 businesses across Telford and Wrekin are recognised for their contributions to the high street and their local communities. You can find a list of all the previous winners under ‘High Street Heroes’.

Nominations for our High Street Heroes 2025 will open in September 2025.

Thank you for continuing to support our local high streets. Together we are stronger and with your support we will help keep our local high streets alive and vibrant.

Be loyal to local in Telford and Wrekin and shop locally.